The Business of Events

A workshop-style course on running a successful events business: business planning, financial management, sales and marketing, client management, human resources and governance. You work on your own business every week and leave with a plan you can execute.

Starts 6th May 20278 weeksKES 46,500In class in NairobiNITA-certified
Two students working on their business plans on laptops in class

The Events Academy › The Business of Events

What you will learn

  • Auditing your current business performance
  • Setting measurable goals
  • Managing cashflow and pricing your services
  • Creating a brand that speaks to your ideal customer
  • Setting up systems, managing risk and writing contracts
  • Hiring and managing a team
  • Building a board of advisors and mentors

How the course runs

  • Next intakeThursday 6th May 2027. It runs once in 2027
  • Length8 weeks (two months)
  • ClassThursdays, 10:00am to 12:00pm
  • WhereiHiT, Cape Office Park, Ring Road Kilimani, Nairobi
  • How it runsPhysical lectures and group coaching, with a workbook you apply to your own business
  • CertificateCertificate of completion from a NITA-certified training provider
  • You also leave withAn easy-to-execute business plan for your business
  • FeeKES 46,500
  • PaymentBank transfer, card or mobile money, from the invoice we send after enrolment

Course modules

  1. Assessing your business
    • Perform an audit and see how it is performing today
  2. Planning for your event business
    • Vision, mission and strategy
    • Goals, objectives and your goals dashboard
  3. Managing your business finances
    • Reading financial statements
    • Cashflows, profits and expenses
    • Pricing, budgeting and forecasting
    • Accounting systems and taxes
  4. Marketing your event business
    • Target audience and brand
    • A marketing action plan
    • Packaging your service
  5. Running and managing the business
    • Systems, process flows and automation
    • Reporting and project management
    • Vendor, employee and client contracts
  6. Client management
    • Proposals and delivery
    • Measuring satisfaction and handling conflict
  7. How to hire for your business
    • Org chart, job descriptions and salary planning
    • Performance management and training
  8. Accountability for your business
    • Setting up a board of advisors, directors and mentors

Questions people ask

Who is this course for?

Anyone interested in starting a business in events, or currently running an events start-up.

Is it online?

No. This one runs in class in Nairobi, because the coaching sessions work best in the room.

What certificate will I get?

A certificate of completion from a NITA-certified training provider.

How do I pay?

By bank transfer, card or mobile money. Payment details are on the invoice once your enrolment is complete.

Enrol in this course

We will call you within a working day to answer your questions and walk you through enrolling.